Using our 40 years experience, we bring unique designs to every development to ensure our homes work perfectly in their environment whilst keeping our focus firmly on the people who will be calling our properties ‘home’.

Lovell is committed to sustainable development with the environment in mind, delivering on what it promises by strictly adhering to the Consumer Code.







At Lovell we believe your home should be more than about the right place at the right price. It should also reflect your personality and traits.

That’s why every Lovell home has Style, Quality and Value (or SQV as we call it) built-in from the start, making your new home somewhere you’ll be proud to call your own.



A Lovell home is well-known for contemporary design and featuring the latest in stylish fixtures and fittings, but that’s not all. With the Lovell Inspirations range you can add all sorts of extras to make it truly your own.



We are particularly proud of the superior specification and workmanship every one of our properties offers, with a rigorous attention to detail you’ll simply love.



But most of all you’ll love how surprisingly affordable and easy to own a Lovell home can be, especially with the range of purchase options available.














asra Housing Group is a leading housing provider with over 40 years’ experience. We are proud to be working with our partners to develop new affordable homes for the Woolwich community. Our purpose is to ‘provide homes, not just places to live’. To find out more visit our website






The London Borough of Greenwich was formed in 1965 and was conferred with Royal Borough status in 2012. Our main offices are based in Woolwich, one of the main town centres within the Royal Borough of Greenwich. The story of the Royal Borough of Greenwich over the past twenty years is one of physical transformation through economic growth and regeneration.

This regeneration project forms part of the Royal Borough’s £300 million programme to create modern housing as well as training, employment and business opportunities for the community. Woolwich is one of the areas designated by the Council for major regeneration and is undergoing a period of rapid growth and transformation with new developments alongside existing its existing historic past. Rich in history and offering a stunning riverside location, Woolwich is set to continue its transformation with the arrival of Crossrail in 2018. 

Woolwich Estates is a grant free scheme that ensures affordability of housing by setting out a blended approach to rent setting – family housing will be delivered at Social Target Rent along with an agreed ratio of 60%, and 80% Market Rent and intermediate (shared ownership) housing.

The Council has invested its land into this development to enable the scheme to include the cost of rehousing the former resident community and the establishment of a local community legacy through the development of a Community Trust Fund and an Estate Management Board. Any capital receipts received by the Council will be reinvested into generating or sustaining affordable housing for the borough.

Royal Greenwich is committed to delivering new homes, attracting and supporting new start-ups and businesses and creating new infrastructure to create sustainable neighbourhoods and communities to ensure the borough, and Woolwich, is a destination area that offers something for everyone.


Find out more about The Royal Borough of Greenwich.